June 30, 2012
Kraft wins corporate volunteering award
Kraft Foods, member of IAVE’s Global Corporate Volunteer Council, was one of the winners of the Corporate Engagement Award for Excellence 2012 presented by Points of Light at the National Conference on Volunteering and Service.
The award recognize companies with a strong commitment to volunteering and that demonstrate a true investment in the well-being of the communities in which they operate. Each company is evaluated on how well it has met the goals and objectives it sets for its own program.
The company’s formal volunteer program began only in 2008, driven by employees demonstrated interest in volunteering and a desire to maximize impact while building employee pride in the company. From the outset, it reflected the emergence of Kraft Foods as a global company with research through employee surveys and focus groups to understand relevant cultural difference from country to country.
Led by the commitment and enthusiasm of its CEO, Irene Rosenfeld, Kraft Foods launched its first global Delicious Difference Week in 2009 with just seven months of preparation – and then watched it happen in 33 countries around the world. It now happens annually in some 60 countries.